Working with Brian Morrissey and Ben Roth, we developed a simple website to allow people to post the things they wouldn't tweet from their own account, completely anonymously via canttweetthis.com. From this initial experiment, it seemed people really enjoyed confessing their love anonymously, as a result yousofuckinghot.com was created and launched on Valentine's Day 2013. Then there was the epic Burger King hack of 2013, we quickly decided to create @pretendBK and allow everyone the ability to tweet as though they were Burger King, building and launching the site in roughly an hour. To conclude the experiment we built a SXSW specific version, called SXbackchannel.com, as a venue for attendees and haters to vent about the happenings of the festival without having to own up to it.
Adventures in Anonymity: Can’t Tweet This
The High-Metabolism Marketing Era
creative direction, design, production
