Google Home
To launch Domino’s new Anyware ordering on Google Home we made a series of videos featuring Dom warming up his voice with some traditional vocal exercises and also practicing reading the entirety of the Domino’s menu.
Facebook Messenger
In launching Domino's Anyware ordering on Facebook Messenger, we got a little nerdy with a series of teaser messages written in binary code. We got thousands of comments on each post, even getting Rick Rolled. The truest measure of cultural success.
The Posts:
It’s coming.
First emojis now this…
There’s a new way to order deliciousness.
Order it all.
Tomorrow, ordering will change forever.
creative direction
