"I used Kelvin" a simple statement, that became a url, which quickly turned into a website. The filter long considered the bane of Instagram begged the question, who actually uses ‘Kelvin’? Leading to a Saturday afternoon with Lasse Korsgard and the creation of iusedkelvin.com*, showcasing those not just using ‘Kelvin’ but so proud of that use, they tag the photo #kelvin. For the shame, or the glory… you decide.
*The Kelvin filter having long been retired, iusedkelvin.com is now just a bookmark on possibly the worst moment for photography.
concept, design, art direction, writing
