63% of couples had to postpone their weddings this year because of COVID-19, and while pizza can’t fix their bad luck, it can certainly make things better. That’s why Domino’s set out to invent the first ever wedding registry for postponed weddings: dominosraincheckregistry.com.
Designed specifically for couples who prefer delicious pizza to designer spatulas. And apparently, it was the wedding registry people were craving. It ended up getting 300 million impressions in the first day and generating an estimated 4.4 million in earned media. Even getting this nice article in People.
Additionally to keep spirits lifted, we chose a few of the registered couples and bought out their entire registries. But not just their Domino’s registries. All of their registries… crystal gravy boats included.
The Washington Post: Domino’s delivered a big surprise to couples who had to postpone their weddings
ABC7: SoCal couple forced to cancel wedding amid pandemic has registry paid for by Domino's Pizza
art direction
copywriter dana buckhorn
