During Alex Bogusky’s return he wanted travel as little as possible, but people still wanted him to attend events, thus RoBogusky was born. A mannequin with a modified TV head that allowed Alex to be present at events like Advertising Week in a “human like” form. RoBogusky gave Alex the ability to communicate telepresently in real time from the comfort of the office in Boulder. An instagram was created to document @RoBogusky’s construction and travels. It turned out RoBogusky was short lived as Alex realized real life interactions still matter.
That being said RoBogusky’s appearance at Advertising Week was indeed a hit garnering coverage from MediaPost, The Drum, and AdAge.
creative direction
